If you dream of a destination that combines spectacular scenery, vibrant culture and unforgettable culinary delights, then a holiday in Madeira should be at the top of your travel list. Located in the Atlantic Ocean, this Portuguese island offers a unique combination of natural beauty, historic charm and warm hospitality. From majestic mountain peaks to sunny beaches and lively local markets, Madeira invites all travellers to slow down and savour its pace.
In this comprehensive travel guide, you’ll discover where to stay, eat and explore to make the most of your holiday in Madeira. Whether you’re visiting for the first time or returning to rediscover its charm, Madeira promises to provide a rich experience that combines relaxation and adventure in equal measure.
To explore every corner of the island with freedom and flexibility, renting a car is essential. With 7M Rent a Car, you can experience Madeira at your own pace, driving through mountain roads, coastal villages, and panoramic viewpoints without missing a thing.
Why Choose Madeira for Your Next Vacation
Madeira Island is often referred to as the ‘Pearl of the Atlantic’, a fitting nickname for a destination that captivates travellers from all over the world. The island enjoys a mild subtropical climate all year round, making it an ideal getaway regardless of the season. Whether you’re hiking along the island’s famous levadas, exploring charming fishing villages or simply relaxing by the sea, every moment here is special.
In addition to its natural beauty, Madeira is rich in culture and tradition. The island celebrates festivals throughout the year, from the Flower Festival in spring to the Atlantic Festival in June and the New Year’s fireworks that light up the skies of Funchal every December.
A holiday in Madeira offers not only breathtaking scenery, but also a connection to its people, cuisine and way of life, which is slow, emotional and full of stories.
Where to Stay During Your Madeira Vacation
Choosing the right place to stay can completely transform your travel experience. Madeira’s accommodation options range from charming rural houses to luxury resorts and boutique hotels, each offering something special depending on your travel style.
Funchal – The Heart of Madeira
As the capital city, Funchal is the best place to start your Madeira adventure. It offers a mix of history, shopping, nightlife, and easy access to many attractions. Stay here if you want a central base with everything within reach.
Top Hotels & Guesthouses:
- Castanheiro Boutique Hotel – A chic and cozy option, perfect for couples.
- The Cliff Bay – Luxurious seaside accommodation with panoramic ocean views.
- Sé Boutique Hotel – Great for travellers who love art and culture, located next to Funchal’s Cathedral.
Why Stay Here:
Funchal’s charm lies in its balance between cosmopolitan and local life. You’ll find open-air cafés, lively markets like the Mercado dos Lavradores, and easy access to activities such as cable car rides to Monte or exploring the Madeira Botanical Garden.
Ponta do Sol – Serenity and Sunsets
For travellers seeking peace and breathtaking sunsets, Ponta do Sol is one of Madeira’s hidden gems. Located on the south coast, this small town combines a relaxed atmosphere with scenic coastal views.
Recommended Stays:
- 1905 Zino’s Palace – A pastel-pink palace turned boutique hotel offering ocean views and luxury design.
- Estalagem da Ponta do Sol – A minimalist clifftop hotel known for its infinity pool and tranquil surroundings.
Why Stay Here:
Ponta do Sol offers a slower pace of life, perfect for relaxing by the sea, attending summer music festivals, or enjoying its pebble beach. It’s also near popular levada trails, such as Levada do Moinho and Levada Nova, ideal for hikers.
Santana – For Nature Lovers
If your Madeira Vacation is all about immersing yourself in nature, Santana is the ideal base. Famous for its traditional A-frame houses, this region showcases Madeira’s rural soul.
Recommended Stays:
- Quinta do Furão – A charming hotel surrounded by vineyards and dramatic cliffs.
- Pestana Quinta do Arco – For a more authentic stay inside iconic studios.
Why Stay Here:
Santana is close to popular hiking trails such as Levada do Caldeirão Verde and it provides easy access to the Madeira Theme Park, a great attraction for families.
Porto Santo – Sun, Sand and Comfort
Porto Santo is one of Madeira’s sunniest regions and home to a rare natural golden-sand beach. It’s perfect for travellers who want to combine beach relaxation with culture and gastronomy.
Recommended Stays:
- Porto Santo Hotel & Spa – A 4-star retreat inspired by Porto Santo history.
- Pestana Porto Santo All-Inclusive – Offers all-inclusive comfort with sea-facing balconies.
Why Stay Here:
Besides relaxing on the beach, you can visit the Casa Colombo – Museum of Porto Santo and Portuguese Discoveries, or enjoy water sports.
What to Eat in Madeira
Madeira’s culinary scene is an adventure in itself. From local taverns to fine dining restaurants, the island’s cuisine celebrates its Atlantic roots and traditional flavours.
Traditional Dishes You Must Try
During your Madeira Vacation, make sure to sample these iconic dishes:
- Espetada Madeirense: Skewered beef seasoned with garlic and bay leaves, grilled over wood fire.
- Bolo do Caco: Flatbread served warm with garlic butter.
- Carne de Vinha d’Alhos: Pork marinated in garlic and wine vinegar.
- Lapas Grelhadas: Grilled limpets with lemon and butter.
- Black Scabbard fish with Banana: A unique combination of sweet and savoury flavours that represents Madeira’s culinary creativity.
Don’t Miss Madeira’s Local Sweets
Madeira’s traditional pastries are irresistible. Be sure to try:
- Bolo de Mel: Honey cake rich in spices, nuts, and dark molasses.
- Broas de Mel: Small honey biscuits perfect for Christmas.
- Queijadas da Madeira: Sweet cheese tarts popular across the island.
- Passion Fruit Pudding: A tropical favorite found in many restaurants.
Pair any of these with a glass of Madeira wine, the island’s most famous export, for a true taste of local tradition.
What to Explore in Madeira
Madeira’s landscape is a dream for explorers. Whether you love hiking, swimming, or discovering cultural treasures, the island offers something for everyone.
Hiking & Nature Trails
Madeira’s famous levadas allow you to explore its lush mountains and valleys. Some of the best include:
- Levada das 25 Fontes – A moderate hike in Rabaçal offering incredible views and lush vegetation.
- Pico do Areeiro to Pico Ruivo – One of Europe’s most scenic mountain trails, connecting Madeira’s two highest peaks.
- Levada do Rei – A peaceful trail through dense forest and waterfalls.
These hikes showcase the essence of the island: pure nature, clean air, and breathtaking scenery.
Beaches and Coastal Activities
While Madeira isn’t known for long sandy beaches, it offers countless beautiful coastal spots to relax and swim:
- Praia das Palmeiras: Is one of the most popular bathing areas on the east coast of Madeira Island.
- Calheta Beach: One of the few artificial golden sand beaches.
- Seixal Beach: A natural black-sand beach surrounded by mountains.
- Porto Moniz Natural Pools: Volcanic rock pools perfect for swimming.
If you prefer more adventure, try whale and dolphin watching tours departing from Funchal. These experiences offer close encounters with marine life in their natural habitat.
Markets, Museums & Culture
Madeira’s markets are vibrant hubs where you can meet locals and experience island life.
- Mercado dos Lavradores: A must-visit for tropical fruits, flowers, and souvenirs.
Cultural highlights include:
- Madeira Story Centre – A museum in Funchal showcasing the island’s history and culture.
- Whale Museum – Dedicated to the island’s whaling past and marine life conservation.
- Sacred Art Museum – Holds a beautiful collection of Flemish paintings and religious art.
Events and Festivals
A Madeira Vacation isn’t complete without joining one of the island’s traditional festivals.
- Flower Festival (April–May): Celebrates spring with colorful parades and floral carpets.
- Atlantic Festival (June): Features fireworks, music, and performances along the coast.
- Wine Festival (August–September): Dedicated to Madeira wine with tastings and cultural shows.
- Christmas and New Year’s Eve (December): Streets filled with lights, music, and Europe’s most famous fireworks display.
These events embody Madeira’s joyful spirit and warm sense of community.
Practical Tips for Your Madeira Vacation
- Best Time to Visit: Madeira enjoys mild weather all year, but the best months for outdoor exploration are April to October.
- Getting Around: The island’s mountainous roads and remote trails make having a car indispensable.
- Language: Portuguese is the official language, but English is widely spoken.
- Currency: Euro (€).
- Dress Code: Comfortable clothing for walking and layers for higher altitudes.
Why Renting a Car Makes All the Difference
To truly experience all that Madeira offers, independence and flexibility are key. That’s where 7M Rent a Car comes in. With a modern fleet and exceptional service, you can explore the island’s hidden gems, from the mountains of Santana to the beaches of Calheta, at your own pace.
Driving through Madeira is an adventure in itself and Renting a car allows you to stop whenever you find a scenic spot or a charming village pub.
Whether you’re travelling with family, friends, or as a couple, 7M Rent a Car ensures your journey is smooth, comfortable, and unforgettable.
A vacation in Madeira is a journey through natural beauty, rich culture, and authentic hospitality. From hiking verdant mountains to enjoying sunset dinners by the sea, every day on this island brings new wonders.
Discover more about How Long Does It Take to Drive Around Madeira Island? in our guide.
